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I'm not using soup to consume commercial ads, but to share internet stuff with friends. Can't you implement an opt-out solution like an "ignore" button next to the soup-icon on the left side of every commercial video?
Can I expect that soup will be flooded by advertisement if a repost-function will be enabled? In this case: how can I hide commercial videos posted by friends - I don't want to ignore them, because they also post quite authentic content which I would like to see?

I am completely against playing the role of some unpaid disseminator for money-making companies.
No Soup for you

Don't be the product, buy the product!

YES, I want to SOUP ●UP for ...